Chiropractic & Wellness – The Model For Health

“The doctor of the future will give no medicine,but will interest her or his patients in the care of the human frame, in a proper diet, and in the cause and prevention of disease.”
Thomas A. Edison, 
U.S. inventor (1847 – 1931)

Chiropractic & The Wellness Revolution

In his book “The Wellness Revolution,” economist Paul Zane Pilzer predicts that wellness will become the next trillion-dollar industry. According to Pilzer, wellness is “not about a fad or trend, it’s about a new and infinite need infusing itself into the way we eat, exercise, sleep, work, save, age, and almost every other aspect of our lives.”

Pilzer succinctly articulates the difference between sick care and health care: “The sickness business is reactive. Despite its enormous size, people become customers only when they are stricken by and react to a specific condition or complaint…the wellness business is proactive. People voluntarily become customers – to feel healthier, to reduce the effects of aging, and to avoid becoming customers of the sickness business. Everyone wants to be a customer of this earlier-stage approach to health.”

Many people have a misconception about chiropractic and the critical role it plays in health and well-being. That misconception is that chiropractic care is limited to treating back and neck pain. Although many people have experienced relief from back and neck pain through chiropractic services, the foundation, intent, and vision of chiropractic is far beyond simply helping to reduce symptoms.

As the culture moves in a direction seeking behaviors that enhance well-being, there will be those who attempt to fit old paradigms with new clothes. For example, some factions in medicine are promoting early detection protocols as “wellness” services. Such services may include such things as screening for hypertension, cancer, or other medical conditions. While there is a place for early disease detection, it should not be confused with a wellness strategy.

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